In 2026, Sudan's mobile video market has expanded significantly with 15 million users actively engaging with video content daily. The average user consumes around 48 minutes of video content each day, reflecting a growing preference for mobile entertainment. The surge in mobile internet access, reaching 62%, has facilitated this trend, making video a primary digital activity among Sudanese consumers.
Mobile marketing revenue is projected to reach USD 120 million, driven by increased adoption of video advertising, which now accounts for 65% of digital ad spend. Businesses are leveraging this growth to connect with younger audiences and expand their digital footprint. As mobile internet penetration continues to rise, Sudan's digital advertising landscape is poised for further expansion and innovation.