Connected TV Advertising Statistics in Sudan (2026)

Sudan's connected TV advertising market is experiencing significant growth, with penetration reaching 35% of households by 2026. Digital ad spend continues to rise, now totaling USD 45 million, reflecting increased digital adoption and media consumption shifts. Advertisers are increasingly allocating about 25% of their digital budgets to connected TV, capitalizing on its wide reach and engaging content formats.

The average ad spend per household on connected TV is around USD 12, indicating a growing willingness among brands to invest in targeted, high-impact advertising. With over 4.2 million users, connected TV offers Sudanese businesses a valuable platform for expanding their digital footprint, especially as more consumers shift from traditional media to online streaming services.