Social Commerce Demographics in Sri Lanka (2026)

By 2026, social commerce in Sri Lanka has grown significantly, with over 4.2 million users actively engaging in buying and selling through social platforms. The average monthly expenditure per user has increased to ₨15,000, reflecting rising consumer confidence and digital adoption. Facebook Marketplace remains the dominant platform, leveraging its widespread popularity among Sri Lankan users and local merchants.

The demographic profile indicates a slightly higher female participation, accounting for 55% of users, which aligns with the country's increasing focus on female entrepreneurship and online shopping. The digital population engaged in social commerce now constitutes 36%, showcasing the country's advancing digital economy and the importance of social media in everyday commerce.