45
Total connected TV ad spend (USD million)
Sri Lanka's connected TV advertising spend projected at $45 million in 2026, reflecting rapid digital media adoption.
68%
Percentage of households with smart TVs
Over two-thirds of Sri Lankan households are expected to own smart TVs by 2026, boosting connected TV reach.
2 hours 15 minutes
Average daily connected TV viewing time
Consumers are expected to watch over two hours of connected TV daily, increasing ad impressions and engagement.
35%
Market penetration of digital ad agencies specializing in CTV
More agencies focus on CTV advertising, indicating growing industry specialization and market maturity.
12%
Share of digital ad budget allocated to CTV
Connected TV is capturing a significant portion of digital ad budgets, expected to rise further in 2026.
Sri Lanka's connected TV advertising landscape is experiencing rapid growth, driven by increased smart TV ownership and digital infrastructure improvements. Advertisers are recognizing the effectiveness of targeting audiences through CTV platforms, leading to higher investments and innovative ad formats. As consumer engagement deepens, brands are leveraging connected TV to build brand awareness and drive sales across diverse sectors.
The expanding market for connected TV in Sri Lanka offers substantial opportunities for local and international advertisers. With rising digital literacy and media consumption, CTV advertising is poised to become a core component of digital marketing strategies. Businesses that adapt early can benefit from enhanced targeting capabilities, richer ad experiences, and improved ROI in this evolving media environment.
Frequently Asked Questions
What is the growth outlook for connected TV advertising in Sri Lanka?
The outlook is highly positive, with projected growth in ad spend, increased household adoption, and expanding industry expertise making CTV a key digital channel by 2026.
Which industries are leading connected TV advertising in Sri Lanka?
Retail, telecom, and consumer electronics are leading sectors, capitalizing on visual engagement and targeted advertising through connected TV platforms.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.