85
Average Mobile Video Time Spent per User (minutes/day)
In Spain, users now spend an average of 85 minutes daily watching videos on mobile devices in 2026.
2.8
Mobile Video Advertising Revenue (EUR billion)
Mobile video ad revenues in Spain are projected to reach €2.8 billion in 2026, reflecting increased digital ad spend.
78%
Percentage of Internet Users Watching Mobile Videos
Approximately 78% of Spanish internet users are engaged with mobile video content in 2026.
YouTube (65%), TikTok (20%), Instagram Reels (10%)
Top Mobile Video Platforms
YouTube remains the dominant platform for mobile videos in Spain, followed by TikTok and Instagram Reels.
4.3%
Mobile Video Ad Click-Through Rate
The average click-through rate for mobile video ads in Spain has increased to 4.3% in 2026.
The surge in mobile video consumption in Spain highlights the country's digital transformation, with more users engaging daily for entertainment and information. Businesses are capitalizing on this trend by increasing their investment in mobile video advertising, which now accounts for a significant share of digital ad revenue. The preference for platforms like YouTube and TikTok indicates a shift towards short-form and engaging video content tailored to Spanish audiences.
Marketers should focus on creating localized, engaging content optimized for mobile devices to maximize reach and engagement. As mobile video consumption continues to grow, understanding user preferences and platform dynamics will be crucial for successful advertising strategies in Spain's rapidly evolving digital landscape.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.