Spain's e-commerce sector continues to grow, with an average cart abandonment rate of 69.4% in 2026. Despite increasing online shopping activity, many consumers abandon carts due to high shipping costs and complex checkout processes. The average order value has risen to €85, indicating stronger consumer confidence and higher spending per transaction.
Mobile shopping remains a key driver, with a conversion rate of 3.4%, reflecting ongoing improvements in mobile payment security and user experience. Overall, e-commerce revenue has reached €45 billion, demonstrating the sector's vital role in Spain's economy. Retailers are focusing on reducing abandonment by optimizing logistics and checkout procedures to boost sales and customer retention.