South Sudan's connected TV market is experiencing rapid growth, with a penetration rate reaching 25% in 2026. This expansion reflects increased internet access and digital infrastructure investments. Advertisers are shifting focus toward CTV platforms to reach a more engaged and urban audience, boosting digital ad revenues significantly compared to previous years.
The average weekly ad spend per household on CTV is around USD 8, indicating rising consumer engagement and effective targeting opportunities. With over 1,200 ad campaigns in 2026, brands are increasingly leveraging CTV to promote their products, especially in urban centers. Mobile device usage remains high, supporting broader digital marketing strategies across multiple channels.