65%
Cart Abandonment Rate
Reflecting challenges in payment infrastructure and trust
$150 million
Total E-commerce Sales
Projected total transaction value in 2026
20%
Internet Penetration Rate
Percentage of population with internet access
75%
Mobile E-commerce Share
E-commerce transactions via mobile devices
$25
Average Order Value
Average amount spent per transaction
South Sudan's e-commerce sector is still emerging, with high cart abandonment rates mainly due to limited digital payment options and trust issues. Despite low internet penetration at 20%, mobile commerce dominates, accounting for 75% of online sales. The total e-commerce sales are projected to reach $150 million in 2026, showing steady growth amid infrastructural challenges.
Efforts to improve digital infrastructure and payment systems could reduce cart abandonment and boost online shopping. Increasing internet access and mobile usage will be crucial for expanding the digital economy. As the market matures, average order values are expected to grow, reflecting greater consumer confidence and purchasing power.
Frequently Asked Questions
What are the main barriers to e-commerce growth in South Sudan?
Limited internet access, underdeveloped payment infrastructure, and trust issues are primary barriers.
How can e-commerce businesses reduce cart abandonment?
Improving payment options, building trust, and optimizing the checkout process can help reduce abandonment rates.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.