Mobile Video Consumption and Marketing Statistics in South Africa (2026)

By 2026, South Africa's mobile video user base has grown significantly, reaching 30 million active viewers. The increasing availability of affordable smartphones and faster networks have contributed to higher engagement, with users spending nearly two hours daily on mobile videos. This surge has driven advertisers to allocate more budget toward mobile video campaigns, which now account for a major share of digital marketing efforts in the country.

The mobile video advertising market in South Africa is projected to reach R3.2 billion, reflecting a 40% increase from previous years. Engagement rates for video ads remain robust at around 7.8%, indicating effective targeting and content relevance. As mobile consumption continues to rise, brands are increasingly leveraging short-form videos and interactive ads to connect with consumers, fostering growth in both content creation and monetization.