Somalia's digital advertising sector has experienced significant growth, with a PPC impression share of 28% in 2026. Mobile devices dominate ad impressions, accounting for 65%, reflecting increased smartphone penetration. The total ad spend has reached approximately USD 45 million, highlighting the sector's expanding economic importance. The number of active advertisers has risen to 1,200, indicating a vibrant digital marketing environment.
Despite economic challenges, Somalia's digital platform investments are on the rise, with an average CPC of USD 0.35. This affordability attracts local businesses to PPC campaigns, fostering competitive advertising. Continued growth in mobile usage and digital literacy will likely boost impression shares further, positioning Somalia as an emerging digital advertising hub in the Horn of Africa.