Somalia's e-commerce sector is experiencing rapid growth, with a projected total revenue of USD 220 million in 2026. The mobile commerce segment dominates, accounting for 68% of transactions, reflecting high mobile device penetration. The average order value remains modest at USD 45, indicating affordability and increased online shopping activity among the population. The return rate of 12.5% suggests improvements in logistics and customer service, yet some challenges persist due to infrastructural constraints.
The growing e-commerce user base, estimated at 3.2 million, demonstrates expanding digital literacy and access. The relatively low return rate signifies increased consumer confidence and better product descriptions. Continued investments in logistics and digital infrastructure are expected to further reduce return rates and boost overall e-commerce efficiency in Somalia by 2026, supporting economic development and digital inclusion.