12.5
Total Digital Ad Spend (USD millions)
Solomon Islands
65%
Connected TV Penetration Rate
Households with CTV devices
18%
Annual Growth Rate of Digital Advertising
Compared to 2025
150
Average Monthly CTV Ad Viewership (thousands)
Per user
45%
Percentage of Digital Ads via Connected TV
Total digital advertising
Digital advertising in Solomon Islands is rapidly expanding, with an estimated USD 12.5 million spent in 2026. Connected TV has become a dominant platform, reaching 65% of households, driven by increased internet access and affordable CTV devices. The annual growth rate of 18% highlights the sector's momentum, reflecting shifting consumer viewing habits and advertiser preferences towards video content.
With an average of 150,000 monthly views per user, connected TV is transforming the local media landscape. Nearly half of all digital ad spend now occurs on CTV, signifying its importance for brands targeting tech-savvy audiences. As connectivity improves, Solomon Islands' digital advertising ecosystem is poised for further growth, offering new opportunities for marketers and content creators.
Frequently Asked Questions
What is driving the growth of connected TV advertising in Solomon Islands?
Increased internet penetration, affordable CTV devices, and changing consumer viewing habits are major factors fueling growth in connected TV advertising.
How does connected TV advertising impact local businesses?
It provides targeted, engaging advertising options that reach a wider audience, boosting brand visibility and sales for local businesses.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.