5.2 million
Mobile Video Users
Number of mobile video viewers in Singapore (2026)
1 hour 45 minutes
Average Daily Video Time
Average daily time spent on mobile videos per user
SGD 480 million (approx. USD 350 million)
Mobile Video Ad Spend
Annual expenditure on mobile video advertising in Singapore
3.8%
Percentage of Video Ads Clicked
Click-through rate for mobile video ads in 2026
SGD 950 million (approx. USD 690 million)
Mobile Video Revenue
Revenue generated from mobile video content and ads
Singapore's mobile video landscape in 2026 reflects high user engagement, with over five million users actively watching videos daily. The average user dedicates nearly two hours each day to mobile video content, driven by widespread smartphone adoption and high-speed internet connectivity. Marketers are heavily investing in mobile video ads, with expenditures reaching SGD 480 million, indicating a mature digital advertising ecosystem.
The effectiveness of mobile video marketing is evident from a click-through rate of 3.8%, showcasing strong user interaction. Revenue from mobile videos continues to grow, surpassing SGD 950 million, emphasizing the importance of video content in Singapore's digital economy. This trend underscores the country's transition to a mobile-first marketing approach, with brands focusing on engaging and immersive video campaigns.
Frequently Asked Questions
How has mobile video consumption changed in Singapore by 2026?
Mobile video consumption has increased significantly, with users spending nearly two hours daily, driven by improved connectivity and content availability.
What is the outlook for mobile video advertising in Singapore?
Mobile video ad spend is projected to reach SGD 480 million, with high engagement rates indicating strong ROI for marketers investing in this channel.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.