Instagram Shopping Social Commerce Statistics in Singapore (2026)

By 2026, Instagram Shopping has become a dominant platform in Singapore's digital economy, with over 4.2 million active users. The surge in social commerce revenue to SGD 1.2 billion reflects the increased trust and convenience users associate with social media shopping. Mobile commerce continues to lead, accounting for 78% of transactions, emphasizing the importance of mobile-optimized shopping experiences for brands and consumers alike.

Singapore's vibrant digital landscape supports a diverse array of brands adopting Instagram Shopping, numbering around 13,500. Consumers are spending an average of SGD 285 per person, driven by seamless integrations of social media and e-commerce. This growth signals a shift towards social-first shopping behaviors, making Instagram a key driver of retail innovation and digital transformation in Singapore.