Singapore's connected TV advertising market continues to grow rapidly in 2026, driven by high internet penetration and advanced digital infrastructure. The total digital ad spend has reached SGD 1.2 billion, with a significant portion allocated to connected TV platforms. Viewer engagement remains high, averaging 115 minutes daily, indicating strong consumer interest and effective ad targeting strategies. The rising penetration rate of 78% reflects widespread adoption of connected TV devices across households.
Businesses in Singapore are increasingly leveraging connected TV for advertising, evidenced by a 4.7% ad conversion rate. This trend demonstrates the platform's effectiveness in reaching targeted audiences and delivering measurable results. As digital maturity deepens, brands are investing more in personalized, high-impact CTV campaigns, which are expected to further boost advertising ROI and consumer engagement in the coming years.