In 2026, Sierra Leone's e-commerce return rate is projected at 8.5%, reflecting improved logistics and customer service. Total online sales are estimated at USD 150 million, driven by increased smartphone adoption and digital infrastructure. Mobile commerce accounts for 65% of transactions, indicating a shift towards mobile-friendly platforms. The average refund time of 4 days suggests efficiency in processing returns, boosting consumer confidence.
Despite the growth, challenges remain in logistics and quality control, influencing return rates. The high consumer satisfaction rate of 78% demonstrates positive perceptions of e-commerce support. Continued investments in digital payment systems and delivery networks are expected to lower return rates further and enhance overall e-commerce experience in Sierra Leone.