Despite rapid growth, Sierra Leone's e-commerce sector continues to struggle with high cart abandonment rates, primarily due to limited digital payment infrastructure and trust issues. Mobile commerce dominates the scene, driven by widespread smartphone use, yet many potential buyers abandon carts at checkout. Efforts to improve payment options could significantly boost completion rates and overall sales.
The increasing number of online shoppers indicates a growing digital economy. With mobile commerce accounting for 70%, businesses should focus on mobile-friendly platforms and secure payment gateways. As e-commerce revenue approaches USD 540 million, local merchants could benefit from targeted strategies to reduce cart abandonment and enhance customer retention, fostering long-term sector growth.