By 2026, Seychelles boasts approximately 210,000 active social commerce users, reflecting widespread digital adoption across the island nation. Mobile devices dominate access, with 78% of users engaging through smartphones, facilitating easier and more frequent transactions. The average purchase value remains modest at R1,200, supporting small to medium-sized transactions typical for local consumers. Facebook continues to be the leading platform, leveraging its extensive user base for social selling and marketing.
The demographic profile skews slightly towards females, who comprise 62% of social commerce participants, indicating strong gender-based engagement. This demographic trend highlights targeted marketing opportunities for local businesses. As social commerce matures in Seychelles, businesses are increasingly leveraging localized content and mobile-friendly interfaces to enhance user experience and boost sales, contributing to the digital economy's growth in the islands.