In 2026, Seychelles sees a significant rise in connected TV advertising, with ad spend reaching approximately USD 1.2 million. The segment accounts for about 35% of the country's total digital ad budget, reflecting growing consumer engagement and the shift towards streaming platforms. Viewers spend an average of 65 minutes daily on connected TV devices, indicating high user engagement and advertising potential.
The connected TV user base in Seychelles has expanded to around 210,000, driven by increased internet penetration and device affordability. Advertisers are capitalizing on this trend with targeted campaigns, enjoying an average engagement rate of 4.7%. This growth signifies Seychelles' evolving digital advertising landscape, emphasizing the importance of connected TV for brands aiming to connect with local audiences effectively.