Serbia's mobile video consumption continues to grow rapidly, with users spending an average of 45 minutes daily on mobile videos in 2026. The increasing smartphone penetration and improved internet infrastructure have contributed to this trend, making mobile video a key component of digital entertainment. Marketers are capitalizing on this shift, investing heavily in mobile-specific advertising campaigns to reach the tech-savvy Serbian audience.
The mobile advertising sector in Serbia is projected to reach €120 million in revenue by 2026, reflecting an 18% annual growth. With a click-through rate of 4.8%, mobile video ads are becoming more effective, driving higher engagement levels. As digital consumption habits evolve, businesses are expected to allocate more budget toward targeted mobile marketing strategies to maximize ROI in this expanding digital landscape.