E-commerce Payment Methods Statistics in Serbia (2026)

Serbia's e-commerce sector continues to grow rapidly in 2026, driven by increased digital payment adoption. Digital wallets and bank transfers dominate the payment landscape, reflecting consumers' trust in secure online transactions. Mobile payments are especially popular among younger demographics, contributing significantly to the sector's expansion. The rise in e-commerce revenue indicates a shift toward a more digitally integrated economy, with consumers favoring convenient and quick payment options.

Despite the growth in digital payments, cash on delivery remains relevant, accounting for over a fifth of transactions. This highlights ongoing concerns regarding digital security and trust among some segments. The average transaction value has increased modestly, indicating greater consumer confidence and larger online purchases. As Serbia continues to modernize its payment infrastructure, further adoption of innovative fintech solutions is expected, boosting overall e-commerce activity.