Senegal's PPC impression share has reached 65% in 2026, reflecting a mature digital advertising market driven by increased internet access and mobile usage. The total digital ad spend has grown to USD 150 million, indicating strong investment by local and international brands. Mobile advertising dominates, with 78% of the population engaging with mobile ads, emphasizing the importance of mobile-first strategies for marketers.
With an average CPC of USD 0.35, Senegal remains a cost-effective market for advertisers seeking high engagement. The average CTR of 4.2% suggests effective targeting and ad relevance, showcasing the country's rising digital literacy. As digital advertising continues to evolve, businesses in Senegal are increasingly leveraging data-driven campaigns to maximize ROI and reach a broader audience efficiently.