Senegal's e-commerce sector in 2026 shows strong growth, with over 1.2 million transactions annually. Mobile payment adoption is widespread, driven by increasing smartphone penetration and digital literacy. The average transaction value remains modest but continues to grow as more consumers embrace digital payments over cash. The shift toward cashless transactions highlights the country's expanding financial inclusion and digital infrastructure improvements.
The rise of e-wallets and mobile money platforms has significantly contributed to this growth, with 45% of internet users actively using e-wallets. Nearly two-thirds of transactions are cashless, reflecting increased consumer trust and merchant acceptance of digital payments. This trend supports Senegal’s economic development by facilitating faster, more secure e-commerce experiences, paving the way for further digital innovation and financial inclusion.