Senegal's e-commerce sector is experiencing rapid growth, with mobile commerce dominating nearly 70% of transactions. Despite increasing online sales, the high cart abandonment rate at 65% indicates barriers like payment security and delivery issues. The total revenue reaching €1.2 billion reflects expanding digital adoption, driven by improved internet infrastructure across urban and rural areas.
As internet penetration reaches over half the population, businesses are focusing on optimizing user experience and reducing abandonment. The average order value of €45 shows a healthy consumer spending capacity, but addressing the reasons for cart abandonment could boost sales further. Continued investments in digital payment solutions and logistics are vital for sustaining growth.