12.5 billion
Social Commerce Revenue (SAR)
Projected social commerce revenue in Saudi Arabia for 2026
14 million
Number of Social Commerce Users
Estimated active social commerce users in Saudi Arabia in 2026
890
Average Spend per User (SAR)
Average annual social commerce expenditure per user
18.5%
Growth Rate of Social Commerce Revenue
Year-over-year growth rate from 2025 to 2026
35%
Percentage of E-commerce Sales via Social Platforms
Share of total e-commerce sales generated through social commerce channels
Saudi Arabia's social commerce sector is experiencing rapid growth, driven by increased smartphone adoption and digital marketing. In 2026, revenue is projected to reach SAR 12.5 billion, reflecting an 18.5% growth rate from the previous year. The expanding user base of 14 million active social commerce consumers underscores the country's shifting shopping habits towards online social platforms.
Consumers in Saudi Arabia are spending an average of SAR 890 annually on social commerce, indicating strong engagement and purchasing power within digital communities. The significant share of 35% of e-commerce sales occurring through social channels highlights the importance for businesses to optimize their social media strategies, capitalizing on this booming digital marketplace.
Frequently Asked Questions
What factors are driving social commerce growth in Saudi Arabia?
Factors include increased internet penetration, smartphone usage, digital payment adoption, and targeted social media marketing by brands.
Which social platforms are most popular for commerce in Saudi Arabia?
Platforms like Instagram, Snapchat, and TikTok dominate social commerce, with Instagram leading due to its visual shopping features.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.