18 million
Number of active short-form video users
Saudi Arabia's digital population engaged with short videos in 2026.
72 minutes
Average daily video viewing time per user
Users spend significant time consuming short-form content daily.
68%
Percentage of brands using short-form video ads
Major brands have adopted short video marketing strategies.
4.5x
Average marketing ROI on short-form videos
Return on investment for brands leveraging short videos remains high.
TikTok 52%,Instagram Reels 29%,Snapchat Spotlight 19%
Most popular platforms for short videos
TikTok dominates the short-video platform landscape in Saudi Arabia.
By 2026, Saudi Arabia has seen a surge in short-form video consumption, with 18 million active users engaging daily for over an hour. Brands increasingly recognize the impact of short videos, with over two-thirds incorporating them into their marketing mix. The high engagement rates and excellent ROI make short videos a vital component for digital advertising success in the region.
Platforms like TikTok and Instagram Reels lead the market, capturing the majority share of content consumption. This shift towards short video content reflects broader digital trends, emphasizing quick, engaging, and visually appealing marketing strategies. As Saudi consumers continue to favor mobile and short-format content, brands that adapt early will likely see sustained growth and brand loyalty.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.