45,000
Total social commerce users
Number of active social commerce users in Sao Tome and Principe in 2026
38%
Social commerce penetration rate
Percentage of internet users engaging in social commerce
$25
Average monthly social commerce spend
Average amount spent per user per month in USD
Facebook
Top social media platform for shopping
Most popular platform for social commerce activities
70%
Mobile social commerce transactions
Proportion of transactions completed via mobile devices
The rise in social commerce highlights Sao Tome and Principe’s expanding digital economy, driven by increased smartphone penetration and improved internet infrastructure. As more consumers embrace social shopping, local businesses can leverage these platforms for growth. Continued investments in digital literacy and internet access are expected to further boost social commerce adoption, fostering economic diversification and consumer engagement.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.