Sao Tome and Principe's connected TV advertising market is experiencing robust growth in 2026, driven by increased smart TV adoption and expanding internet infrastructure. The projected ad spend of USD 1.2 million reflects rising consumer engagement with digital entertainment platforms. With nearly half of households owning smart TVs, advertisers are increasingly leveraging connected TV for targeted campaigns, reaching a broader audience efficiently.
Digital advertising revenue continues to climb, reaching around STD 150 million this year, supported by high mobile device penetration and internet access among the population. As more consumers shift towards digital content consumption, businesses are investing more in digital channels, especially connected TV, to capitalize on this trend. The country's digital ecosystem is maturing, opening new opportunities for advertisers to innovate and engage effectively.