Connected TV Advertising Statistics in San Marino (2026)

San Marino’s connected TV advertising market is projected to reach €1.2 million in 2026, reflecting its growing digital media consumption. With 65% household penetration, advertisers are increasingly investing in targeted content via connected TV platforms. This rise indicates a shift toward digital channels as primary advertising mediums, driven by higher engagement levels and improved internet infrastructure across the country.

The digital ad market is expected to comprise 45% of total advertising spend, with an average user watching 120 minutes daily on connected TVs. This substantial engagement offers brands a unique opportunity to connect with the tech-savvy Sanmarinese population. With around 28,000 users, connected TV advertising is set to become a key component of the country’s digital marketing strategy in 2026.