In 2026, Samoa's social commerce landscape shows significant growth, with 150,000 active users, representing about 60% of the population. Mobile devices are the primary access point, facilitating easy transactions and social interactions for buying and selling. The average monthly expenditure of USD 75 indicates increasing consumer confidence and engagement in online shopping via social platforms.
Platforms like Facebook and WhatsApp dominate Samoa's social commerce scene, enabling small businesses and entrepreneurs to reach broader audiences. With revenue projected at USD 11.3 million, social commerce is becoming a vital contributor to Samoa's digital economy, fostering local entrepreneurship and digital literacy among its citizens.