In 2026, Samoa's e-commerce sector continues to grow, with nearly half of internet users adopting digital payment methods. Mobile wallets have become increasingly popular, driven by improved mobile infrastructure and digital literacy. The increase in online shopping is reflected in the USD 150 million revenue, signaling a maturing e-commerce market despite geographical challenges.
Payment diversification is evident, with card payments dominating at 60%, yet mobile wallets are gaining ground among younger consumers. High bank account ownership supports digital transactions, fostering financial inclusion. These trends indicate Samoa's transition towards a more connected and digitally empowered economy, with ongoing investments in fintech and infrastructure.