In 2026, Samoa has seen a significant increase in connected TV penetration, reaching 65% of households. This growth reflects improved internet infrastructure and rising consumer demand for digital entertainment options. Consequently, digital advertising budgets have expanded, with Samoa allocating around $4.2 million USD to connected TV campaigns, showcasing a shift towards more targeted and engaging advertising formats.
Average daily viewing time has also risen to over two hours, indicating high engagement levels among viewers. The relatively high ad click-through rate of 1.8% demonstrates the effectiveness of connected TV ads in Samoa. As digital maturity continues to grow, advertisers are expected to leverage this platform further to reach local audiences more effectively and drive brand awareness.