65%
Cart Abandonment Rate
Average percentage of online shopping carts abandoned in Samoa in 2026
USD 120
Average Online Purchase Value
Average value of online transactions per customer in Samoa in 2026
USD 45 million
Total E-commerce Revenue
Total online retail revenue generated in Samoa in 2026
150,000
Number of E-commerce Users
Number of active e-commerce users in Samoa in 2026
78%
Mobile E-commerce Share
Proportion of online sales made via mobile devices in Samoa in 2026
Mobile commerce dominates the market, accounting for 78% of online transactions, showcasing the importance of mobile-friendly platforms. As Samoa continues digital transformation efforts, investments in secure payment gateways and user experience improvements are expected to reduce cart abandonment rates further and boost online retail revenue.
Frequently Asked Questions
What are the main reasons for cart abandonment in Samoa in 2026?
Common reasons include limited payment options, high shipping costs, and concerns over data security, prompting ongoing improvements in these areas.
How is mobile commerce impacting Samoa's economy in 2026?
Mobile commerce has significantly increased retail accessibility, leading to higher consumer engagement and a broader digital economy footprint.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.