By 2026, Russia's social commerce market has expanded significantly, with 75 million active users. The majority access platforms via mobile, reflecting the country's mobile-first digital culture. The average user spends around 4,200 RUB monthly, indicating strong engagement levels and increasing consumer trust in social shopping channels. The dominant age group is 25-34 years, showcasing the appeal to young professionals and tech-savvy consumers.
Female users make up approximately 63% of the social commerce audience, emphasizing the gender skew in online shopping behaviors. This demographic trend aligns with broader retail preferences in Russia, where social platforms serve as key channels for discovering and purchasing products. As social commerce continues to grow, businesses are tailoring their offerings to cater to these demographic insights, fueling further market expansion.