In 2026, Russia's PPC impression share stands at 65%, indicating a competitive digital advertising landscape with increasing brand visibility. The total digital advertising expenditure has grown to USD 4.5 billion, reflecting robust growth driven by mobile and social media platforms. The average CTR of 4.2% showcases effective targeting strategies, while the CPC remains affordable at USD 0.65, making PPC campaigns attractive for advertisers.
Mobile advertising dominates Russia's PPC landscape, contributing to 72% of impressions. This trend underscores the importance of mobile-optimized ads for reaching Russian consumers. As digital maturity increases, businesses are investing more in targeted paid advertising to enhance brand awareness and sales, positioning PPC as a key component of Russia’s marketing mix in 2026.