By 2026, Russian mobile users are expected to spend an average of 45 minutes daily watching videos on their smartphones, reflecting increased content availability and user engagement. The rapid growth in mobile advertising spend, reaching approximately 3.2 billion USD, indicates strong investment from brands aiming to target the digitally active population. Smartphone penetration continues to climb, with nearly 89% of Russians owning a device capable of high-quality streaming, fueling this consumption trend.
The number of active mobile video viewers in Russia is projected to reach 80 million, demonstrating the platform's importance in digital marketing strategies. Revenue from mobile video advertising is expected to grow by 12% annually, driven by targeted campaigns and improved ad formats. As mobile video becomes a dominant form of content, marketers will increasingly leverage this channel for brand awareness and customer engagement, solidifying its role in Russia's digital economy.