In 2026, Russian businesses are seeing an average ROI of €45 per email, reflecting increased digital marketing efficiency. The open rate of 28.5% indicates strong consumer engagement, especially on mobile devices, which account for 72% of email interactions. Marketers are optimizing content for mobile, leading to higher engagement and conversion potential. Conversely, spam complaints remain low at 0.3%, demonstrating effective email list management and compliance.
The high mobile engagement highlights the importance of mobile-optimized email campaigns in Russia. As digital literacy and smartphone penetration grow, businesses are leveraging personalized content to boost click-through rates, now at 4.2%. Companies that adapt to these trends are likely to maximize ROI, while maintaining high deliverability standards to avoid spam filters. Overall, email marketing remains a cost-effective channel in Russia’s expanding digital economy.