By 2026, Russia's connected TV advertising market has grown significantly, with an estimated spend of $2.8 billion, reflecting increased adoption of smart TVs and streaming services. This growth aligns with rising consumer demand for on-demand content and targeted advertising opportunities, making connected TV a vital component of Russia's digital ad ecosystem.
With over 29 million connected TV users and an average viewership of 38 million per month, advertisers are capitalizing on highly engaged audiences. The 3.5% ad engagement rate indicates a promising shift towards more interactive and personalized ad experiences, positioning connected TV as a crucial channel for brands aiming to reach Russian consumers effectively.