Romania's social commerce sector is experiencing rapid growth, with revenue reaching approximately 1.2 billion RON in 2026. The increasing number of users, now over 4.5 million, indicates widespread adoption and digital engagement. Mobile transactions dominate, accounting for 75%, reflecting the shift towards mobile-first shopping experiences. Businesses are investing heavily in social media advertising, fueling further growth and consumer interest.
This trend underscores Romania's digital maturation, with consumers favoring social platforms for shopping due to convenience and social influence. The average spend per user continues to rise, demonstrating increased trust and familiarity with social commerce platforms. As local brands expand their online presence, the social commerce landscape is poised for sustained expansion, contributing significantly to the country's retail economy.