1 hour 45 minutes
Average daily video consumption per user
Increased engagement with short-form videos in Romania continues to grow in 2026.
72%
Percentage of brands using short-form video ads
Most Romanian companies leverage short videos for brand promotion in digital campaigns.
€45 million
Average ad spend on video marketing (€ million)
Romanian businesses are investing heavily in video advertising strategies this year.
TikTok (85%), Instagram Reels (78%)
Social media platforms with highest short-form video usage
TikTok remains dominant, with Instagram Reels rapidly catching up among Romanian users.
81%
Percentage of Romanian internet users watching short videos daily
A significant majority of Romanians engage with short-form video content daily in 2026.
Romania's short-form video landscape has seen rapid growth, with users spending nearly two hours daily on platforms like TikTok and Instagram Reels. Brands are increasingly adopting video marketing, with 72% integrating short videos into their campaigns, reflecting higher engagement and brand awareness. The total ad spend on video marketing has reached €45 million, indicating a strong digital advertising focus.
The popularity of short videos in Romania is driven by high social media usage, with over 81% of internet users watching videos daily. TikTok remains the most popular platform, but Instagram Reels is catching up fast. As digital consumption continues to rise, Romanian marketers are expected to further optimize video content for mobile and social, ensuring sustained growth in this dynamic sector.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.