Romania's digital advertising market in 2026 shows significant growth, with a total ad spend reaching approximately $1.2 billion USD. Shopping ads are a major driver, with a CTR of 4.5%, indicating strong consumer engagement. The conversion rate of 9.2% reflects effective targeting and ad relevance, boosting e-commerce sales across the country. Mobile devices dominate the ad spend, accounting for 68%, emphasizing the importance of mobile-optimized campaigns.
Local businesses are increasingly investing in shopping ads to capture the expanding e-commerce sector. The average CPC of 2.8 RON suggests competitive bidding strategies, while the high conversion rate demonstrates the effectiveness of well-targeted ads. As digital maturity continues to grow, Romania's retail sector is expected to see further improvements in ad performance, driven by enhanced personalization and better user experience across platforms.