Afghanistan's digital advertising sector is experiencing steady growth in 2026, with total spending reaching approximately USD 50 million. The increased focus on shopping ads reflects a shift towards e-commerce, supported by rising internet penetration and mobile device usage. The average CPC remains competitive at USD 0.15, making it accessible for local businesses to advertise effectively.
Consumer engagement with shopping ads is predominantly mobile, accounting for 68% of interactions. The conversion rate has improved to 3.2%, indicating that Afghan shoppers are increasingly responsive to targeted ads. With nearly 1.8 million active online shoppers, the Afghan market presents substantial opportunities for brands looking to expand their digital footprint.