In 2026, Albania's shopping ads landscape demonstrates substantial growth, with an average CTR of 3.8%, indicating effective targeting and ad relevance. The CPC has increased slightly, reflecting competitive bidding in the digital marketplace. Total e-commerce revenue surpasses ₺2.3 billion, driven by increased consumer confidence and improved logistics, boosting online shopping activities across the country.
Mobile continues to dominate shopping ad impressions, accounting for 68%, emphasizing the importance of mobile-optimized campaigns. Albanian businesses are investing around ₺180 million in paid advertising this year, aiming to capture a larger share of the expanding e-commerce sector. These trends suggest a maturing digital economy with increased reliance on PPC and shopping ads for customer acquisition.