Romania's digital advertising market continues to grow rapidly in 2026, with a total spend of EUR 1.2 billion, driven by increased adoption of programmatic and mobile advertising. The majority of ad budgets are now allocated to programmatic channels, which account for 65% of total digital ad spend, reflecting a shift towards automation and data-driven targeting. PPC remains a vital component for businesses seeking immediate results, with average CPCs around €0.35, making it accessible for small and medium enterprises.
The emphasis on mobile advertising is evident, with 72% of ad spend dedicated to mobile platforms, aligning with the country's high mobile penetration rates. Romanian advertisers are leveraging programmatic solutions to optimize campaigns, improve ROI, and reach increasingly digital-savvy consumers. As digital maturity advances, we expect continued growth in ad spend and technological innovation, further integrating AI and machine learning into campaign management.