Australia's programmatic advertising sector has experienced significant growth, reaching AUD 4.8 billion in 2026. The 15% annual increase reflects increased digital adoption and marketing automation. Marketers are leveraging data-driven campaigns to target Australian audiences more precisely, especially via mobile platforms that now account for over 84% of impressions, underscoring the importance of mobile-first strategies.
The digital advertising landscape in Australia continues to mature, with digital channels capturing 68% of total ad spend. The average CPM has risen to AUD 25, indicating higher competition and premium placements. As brands seek more measurable and efficient advertising solutions, programmatic advertising is poised to dominate Australia's marketing efforts, emphasizing personalization and real-time bidding capabilities.