€45 million
Total Digital Advertising Spend
2026 Armenia digital ad expenditure in euros
65%
Programmatic Ad Spend Share
Percentage of digital ad budget allocated to programmatic in Armenia
0.75%
Average CTR (Click-Through Rate)
Average CTR for programmatic ads in Armenia
€30 million
Mobile Ad Revenue
Revenue from mobile programmatic advertising in Armenia
1,200
Number of Digital Advertisers
Number of active digital advertising agencies and brands using programmatic in Armenia
Armenia's digital advertising ecosystem is increasingly sophisticated, with more local businesses leveraging programmatic platforms for better audience targeting and ROI. The number of digital advertisers has risen to around 1,200, indicating a vibrant and competitive market. As Armenia continues digital transformation, expected improvements in ad performance metrics such as CTRs will further boost industry confidence and investments.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.