Romania's mobile commerce sector has experienced rapid growth, with nearly 68% of e-commerce transactions now conducted via mobile devices in 2026. The total revenue from mobile commerce has reached approximately 2.45 billion euros, reflecting increased smartphone adoption and improved digital infrastructure. The average transaction value remains around 58 euros, indicating a mature market with diverse consumer spending habits.
The number of mobile shoppers in Romania is estimated at 4.2 million, with three-quarters utilizing mobile payments. This trend underscores the country’s shift toward cashless transactions and digital financial solutions. Retailers and service providers are investing heavily in mobile-friendly platforms, which are vital for capturing the expanding mobile consumer base and sustaining market growth in the coming years.