The rapid growth of mobile commerce in Azerbaijan has led to a significant shift in consumer shopping behaviors. With over 3.2 million mobile users engaging in online shopping, the market share of mobile transactions has reached 65%, indicating a robust digital retail environment. The average purchase value remains steady at around AZN 150, demonstrating increased trust and convenience in mobile payment options.
This surge is driven by improved internet infrastructure and rising smartphone ownership, making mobile commerce the primary mode of online shopping. Businesses are increasingly optimizing their platforms for mobile, leading to higher revenues—estimated at AZN 480 million in 2026. Mobile payments are now widely adopted, with a 78% user rate, signifying digital payment maturity in the Azerbaijani market.