In 2026, Algeria's mobile commerce sector has seen significant growth, reaching approximately 1.8 billion USD. The increasing smartphone penetration and improved internet access have driven more consumers to shop via mobile devices. Digital payment options are becoming mainstream, making transactions smoother and boosting overall e-commerce activity across the country.
The e-commerce penetration rate has reached 45%, indicating nearly half of internet users are engaging in online shopping. With over 16 million active mobile shoppers, businesses are expanding their digital offerings. The average transaction value of 115 USD suggests a shift towards higher-value purchases, supported by improved logistics and secure payment solutions.