In 2026, Romania's display ad CTR has risen slightly to 0.85%, indicating increased user engagement with online ads. The average CPC stands at €0.40, reflecting competitive bidding in digital markets. Total digital ad expenditure has reached €1.2 billion, highlighting significant growth in digital marketing investments and shifting budgets from traditional to online channels.
Mobile advertising dominates Romania's ad spend at 62%, showcasing the country's mobile-first internet usage. The PPC conversion rate of 4.5% suggests effective targeting and ad relevance. These trends demonstrate Romania's evolving digital landscape, with marketers focusing on mobile and performance-driven campaigns to maximize ROI amid increasing competition.